Parents required to buy $5000 in gift cards?

In this article about a school’s gift card fundraising program, Sarah Lorge Butler writes that she is not only required to participate, but is obligated to buy $5,000 worth of gift cards to net the school $250. While Butler has the option to write a check to the school for $250, the program gives parents a way to buy things they’d normally buy without spending additional money. In other words, buy $5000 in gift cards to the grocery store, hardware store, office supply store, and so forth. Then use the cards every time you shop. Proponents of the plan say it’s better than pressuring parents into buying wrapping paper, cookie dough, or other fundraising products they don’t need. I get it. But the limit is way too steep for my budget.

In addition to personal shopping, here are a few ways Butler can meet her obligation:

1. Offer to buy the group gift. Think about upcoming baby showers, bridal showers, coach gift, teacher gifts, and other occassions where people pitch in to buy one big gift. Collect money from participants and buy the gift card through the fundraiser program.
2. Give gift cards to her kids. I use gift cards to teach my kids about money because it helps them learn that plastic money (credit cards, debit cards, and gift cards) isn’t limitless. It may seem that way to little eyes when mom pulls a card out at every cash register, but not so. Gift cards help kids learn to shop within a budget. So Butler might consider getting gift cards for times when she might otherwise give her kids cash–allowance, vacation spending money, birthdays, etc.
3. Plan ahead. Think holidays, birthdays, graduation for the year and buy gift cards in advance so you don’t end up buying other things at the last minute. Don’t worry that gift cards will feel impersonal, most people love to receive them and you can add a personal touch using one of my many ideas. And don’t worry about these gift cards expiring because gift card laws have changed. No fees for a year and no expiration for at least five.
4. Build a stash. Buy extra gift cards to pull out for birthdays and special occasions you hadn’t planned for. I usually have a few extra iTunes gift cards on hand because it is a gift card nearly everybody enjoys and can be used anywhere. Amazon.com, Fandango, and online bookstores would also be good.

For any gift card purchased, I’d be sure to enter and track them in an app like Tango Card. This will not only help Butler use the cards purchased, but could speed check out processes that sometimes work faster if you know the balance on the card before starting the transaction.