A new twist on an old gift idea

I like the Work & Life blog on Real Simple. A recent post by Julie Rottenberg on the ups and downs of giving a magazine subscription as a gift got me thinking.

As Julie points out, a subscription is fun to give initially, but can leave you wondering what to do when renewal time comes along. (Should you renew? Does the recipient want the magazine renewed? Will the renewal look lackluster as a gift or tie you into a long-term gifting arrangement?)

Instead, I suggest giving a gift card for a magazine subscription. The recipient can pick out which magazine to order and the renewal notice won’t come to you. It’s a one-time gift.

With that problem solved, I started thinking of fun ways to deliver a magazine subscription gift card–all starting with a store bought magazine. The recipient can order a different magazine, of course, but your gift ensemble acts as recommended reading plus something for the recipient to enjoy while he or she waits for the first issue to arrive.

Then I’d pick up accessories to go with the magazine like a bag of chips, sunscreen, and a reusable water bottle for poolside reading. Or do something in line with the magazine you’re giving. For example, Sports Illustrated and an energy bar for the athlete, Family Fun magazine and craft supplies for the toddler-age mom, or Real Simple with decorative push-pins for the organizer.

This is a gift that works for Him, Her, the Family, and for Kids. I love it and appreciate Julie’s post that kicked me into re-thinking this old gift idea.