Article: Gift Card Savvy

Making the most of your holiday gift cards

Run date: January 2011

By Shelley Hunter
M Magazine: For the Woman in Every Mom

Depending on the source, anywhere from 10 to 30 percent of gift cards are unredeemed because people forget to use the gift cards they have received. And that’s a shame because unlike a traditional gift that the recipient feels obligated to keep, whether she likes it or not, a gift card is given with the hopes that it will be exchanged for something special–or at least something much needed. If you’ve received a gift card this past holiday season, here are some helpful tips for ways to use and stretch the value of the gift cards in your wallet.

Read the rest of the article here.

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