Make sure the gift card can be redeemed at a convenient location or online.

I like to go to the movies. Though there are a variety of theaters in my area, Regal and Cinemark are closest to my house. So gift cards to those venues are most desirable to me.

Before settling on a gift card, be sure the recipient can use the card at an easily accessible location–in town–not in a major metro city that seems close enough. If you’re not sure, check store locations online and take the time to enter both the recipient’s address and the store’s address into an online map to verify the distance.

If you’re still not sure, get a gift card to one of the following instead:

• A store that offers online purchasing such as Barnes & Noble, Old Navy, or Gap. If the store isn’t convenient, the recipient can still shop online.
• A web site, accessible to all, such as Amazon.com, eBay.com, or Overstock.com.
• A service finder such as Fandango.com or SpaFinder.com so the recipient can choose which location to visit.
• A bank issued gift card such as Visa or AMEX that can be used almost anywhere.

If the gift card isn’t easy to use, it won’t be. And nobody wants that. While checking locations is a lot to think about, doing so can help you turn any gift card into a thoughtful gift.

Read all of my gift card rules:

• Gift Card Rule #1: It’s Not About You

• Gift Card Rule #2: Location, Location, Location!

• Gift Card Rule #3: Buying Power

• Gift Card Rule #4: Avoid the Gotchas

• Gift Card Rule #5: Something for Now and Later

Companies are increasingly using gift cards as employee and customer incentives…and I like it! At a recent training seminar my husband attended, instructors handed out $10 P.F. Chang’s gift cards to participants who answered questions correctly. With three little kids, Paul and I typically only go to restaurants with booth seating (for containment) and ketchup on the table (as an indicator of menu selection). But we broke the rules when Dad came home from his trip with enough gift cards to take us all out for dinner. We had a great time and Ally declared P.F. Chang’s her new favorite restaurant. My kids are growing up.

The gift cards are obviously gone, but the positive memory is lasting. Conversely, my girlfriend just received a pair of high-end sunglasses for a job well done at the office (i.e. “the future is so bright, you have to wear shades”). The sunglasses are nice, but they’re not her style. And she doesn’t want to wear the exact same sunglasses everyone else on the sales team is now wearing anyway.

Her company should have taken a note from Stoner Bunting who did a similar promotion but used Sunglass Hut gift cards instead.

Though both companies had good intent, Renee’s (name changed) company spent a great deal of money on sunglasses that not everyone appreciated. Had they given out gift cards instead, recipients could have personalized their reward. And I imagine they could have had quite a fashion show as staff members revealed their choices. That seems like a double loss to me–wasted sunglasses and a missed morale booster.

I’ve added a new page to the Gift Card Girlfriend site to talk more about gift cards in the office. I appreciate Stoner Bunting for bringing this issue to my attention and would love to hear more about your experiences with gift cards from work.