I like the Work & Life blog on Real Simple. A recent post by Julie Rottenberg on the ups and downs of giving a magazine subscription as a gift got me thinking.

As Julie points out, a subscription is fun to give initially, but can leave you wondering what to do when renewal time comes along. (Should you renew? Does the recipient want the magazine renewed? Will the renewal look lackluster as a gift or tie you into a long-term gifting arrangement?)

Instead, I suggest giving a gift card for a magazine subscription. The recipient can pick out which magazine to order and the renewal notice won’t come to you. It’s a one-time gift.

With that problem solved, I started thinking of fun ways to deliver a magazine subscription gift card–all starting with a store bought magazine. The recipient can order a different magazine, of course, but your gift ensemble acts as recommended reading plus something for the recipient to enjoy while he or she waits for the first issue to arrive.

Then I’d pick up accessories to go with the magazine like a bag of chips, sunscreen, and a reusable water bottle for poolside reading. Or do something in line with the magazine you’re giving. For example, Sports Illustrated and an energy bar for the athlete, Family Fun magazine and craft supplies for the toddler-age mom, or Real Simple with decorative push-pins for the organizer.

This is a gift that works for Him, Her, the Family, and for Kids. I love it and appreciate Julie’s post that kicked me into re-thinking this old gift idea.

I took my kids to see Toy Story 3 this morning. I don’t normally like the animated flicks, but I chuckled even more than the little ones this time. Toys I hadn’t thought about in years showed up on screen like old friends. (Including a few toys I coveted but never got to make friends with, like that three story Barbie Apartment!) But the best part of the day was using the gift card I found last week to offset the cost of admission.

Saving Money

This little Disney-Pixar flashback would have cost me $45 without the gift card. That’s a lot of money for a matinee, especially when I’m trying to stretch the family budget across a summer’s worth of activities.

While a movie gift card may no longer be the most original gift to give, it’s still a great gift for a kid, teen, family, or anybody who likes to go to the theater. The recipient might not use it right away, but is certain to appreciate it when they do.

Make the Movie Gift Card More Personal

Partner a movie gift card with some movie snacks, popcorn, or something relevant to the movie you think they’re most likely to see. For Toy Story 3, for example, get a slinky akin to the one in the movie. For the new Twilight movie, Eclipse, get a gift card to the movies with some fake blood and vampire teeth. Or, if you’re like me, a movie gift card would go perfect with a purse size salt shaker for the tub of popcorn I’d buy once I got there.

With the kids home for summer, my once quiet work-from-home mornings have turned into a swirl of Legos, Wii games, flying Nerf balls, flying Legos, and a constant barrage of tattle-taling (You don’t want to know about my new threat, ominously called, “The Tattle-Tale Treatment.”). I can barely remember what day of the week it is, much less get anything done. And just when I feel guilty about that, I remember that it’s summer–my kids are old enough to remember the days we share, and young enough to still want to share them with me. What a treasure.

Another Treasure

So today, I shook my head in shame and then threw my arms into a double fist pump when I found an unused movie theater gift card tacked to the bulletin board in my office. ME, the one who spends her days obsessing about gift cards, forgot I had one. Unacceptable!

Then the self-loathing mixed with euphoria turned to anxiety as I wondered if the unused gift card would still be usable. On the back of the gift card, I found a web address on which to check the balance. Thankfully, I still had $21 to spend at the movies. (Back to the fist pumping!)

No More Worries

The good news – as of August 22, 2010, gift card laws are changing in a way that you’re less likely to feel anxious about unused gift cards. The new law says that gift cards can’t expire in less than five years and you can’t be dinged a non-use fee for at least a year. Most importantly, in my opinion, terms such as these must be clearly specified on the card before purchase. No more wondering.

So if I ever find another unused gift card in my possession, I won’t have to worry or wonder about whether or not I can still use it.

Now, my friends…Shrek 3, Toy Story 3, or Karate Kid? Any help here?

Companies are increasingly using gift cards as employee and customer incentives…and I like it! At a recent training seminar my husband attended, instructors handed out $10 P.F. Chang’s gift cards to participants who answered questions correctly. With three little kids, Paul and I typically only go to restaurants with booth seating (for containment) and ketchup on the table (as an indicator of menu selection). But we broke the rules when Dad came home from his trip with enough gift cards to take us all out for dinner. We had a great time and Ally declared P.F. Chang’s her new favorite restaurant. My kids are growing up.

The gift cards are obviously gone, but the positive memory is lasting. Conversely, my girlfriend just received a pair of high-end sunglasses for a job well done at the office (i.e. “the future is so bright, you have to wear shades”). The sunglasses are nice, but they’re not her style. And she doesn’t want to wear the exact same sunglasses everyone else on the sales team is now wearing anyway.

Her company should have taken a note from Stoner Bunting who did a similar promotion but used Sunglass Hut gift cards instead.

Though both companies had good intent, Renee’s (name changed) company spent a great deal of money on sunglasses that not everyone appreciated. Had they given out gift cards instead, recipients could have personalized their reward. And I imagine they could have had quite a fashion show as staff members revealed their choices. That seems like a double loss to me–wasted sunglasses and a missed morale booster.

I’ve added a new page to the Gift Card Girlfriend site to talk more about gift cards in the office. I appreciate Stoner Bunting for bringing this issue to my attention and would love to hear more about your experiences with gift cards from work.

I think of changing the oil in my car the same way I think about going to the dentist or cleaning the furnace vent. I know it’s important, but is certainly nothing I look forward to doing. And honestly, not my first choice in how I spend my money.

But a good friend of mine posted a comment on her blog that reminded me why practical gift cards like Jiffy Lube are sometimes even better than the fanciful ones. If I’m trying to save money, I can opt not to buy something I want but don’t really need (like a new tennis skirt). Putting off maintenance tasks (like taking care of the car), however, could end up costing me more later if I avoid them now in an effort to be frugal.

The Jiffy Lube gift card we’re giving away, inspired me to take better care of my car. With the Signature Service, I got a needed oil change plus a variety of fluid levels topped off. I also got the tire pressure checked which is something I’d been worrying about lately. And they vacuumed every last Cheerio out of the car. With three kids nesting in the back of that minivan, the vacuum service alone would have been worth the trip.

Coming out of the shop, I felt great. It’s truly a gift to take care of something that needs to be done without having to pay for it. So don’t feel bad about getting someone a gift card instead of a “real gift.” Chances are you’ll be giving them exactly what they need.

Don’t forget to enter the Jiffy Lube Gift Card Contest.

Jiffy Lube sent me a couple of $50 gift cards–one to give away and one to test drive. Ally and I ditched the boys last Saturday to get the “Hottesy” all tip-top again before going on a little shopping trip. Rex and the guys at my local Jiffy Lube took care of us right away–fast and friendly. (You can watch our video and read about the adventure in my next blog.)

For the give away, I love the idea of partnering this “on the go” Jiffy Lube card with the popular Dr. Seuss book, “Oh the Places You’ll Go.” The combination would be wonderful as a:

• Graduation gift
• A going away present
• Congratulating someone starting a new chapter in their life
• Birthday gift for a new driver or someone who just got their first car
• Wedding gift for a young, newlywed couple

To enter this contest, leave a comment and tell me how you would turn a Jiffy Lube gift card into a thoughtful gift. How would you package the Jiffy Lube card? What items would you put with it and who would you give it to? (This is a family show, so keep it clean.)

Legal Stuff: Contest open to continental US residents only. Contest ends April 15, 2010 at midnight PST. Winner will be posted on the site for one month and notified by e-mail. Be sure our e-mail address (@giftcardgirlfriend.com) clears your spam filter. If winner doesn’t respond within one month, a runner-up will be chosen.

Ok, answer the question! How would you turn a Jiffy Lube gift card into a thoughtful gift?