Gift Card Rule #5: Now and Later
Give the recipient something to open now. The gift card will be enjoyed later.
One of the reasons gift cards can feel emotionless is because there’s nothing to open–no wrapping paper to rip, no ribbon to wrestle. You simply hand over a piece of plastic tucked inside a greeting card. And though the recipient will certainly have a good time later, the basic card presentation is lackluster.
That’s why I like to give a little something extra. I’m not talking about a random trinket or a cute gift card holder. I’m suggesting pairing the gift card with something (inexpensive, free, or homemade) that creates a thoughtful vignette around the gift card itself. For example, rather than just give mom a gift card to the salon for Mother’s Day, get her a gift card for a pedicure and take the time to photograph or make footprints of her children’s feet. Add a note that reads, ”From our feet to yours.” This simple act turns a typical gift card presentation into a sentimental surprise–something for mom to cherish now and a moment to savor later.
A movie gift card is easily paired with popcorn and typical theater candy. A music gift card can be paired with a playlist or burned CD of “our songs.” A gift card to the cooking store can be tucked in a stack of new recipes to try.
Don’t worry, I’m here to help. On my site are hundreds of ideas to jump start your creativity. Though it may take a little extra effort to deliver a gift card in this way, doing so is the final rule to follow if you want to turn a gift card into a thoughtful gift.
